Dec 2012 20
Mercedes Benz Fashion Week Berlin

Mercedes Benz Fashion Week Berlin

Model Search & Casting, For Mercedes Benz Fashion Week

I am the Creative Director for African Fashion Day Presents: Urban Fashion’s Night Out. I am conducting a model search to find the next amazing runway models.

On Friday December 21st at 1 p.m.-7 p.m. (13:00-19:00) we are holding a open casting call in search of new faces and undiscovered models to walk in African Fashion Day Presents: Urban Fashion’s Night Out, hosted by Mercedes Benz Fashion Week!

We are looking for only 18 models of all nationalities to walk in the show. The selected models will also be invited to the highly anticipated after party that will have several celebrity performances.

There will also be a tremendous amount of press and influential people from the industry in attendance. So the models who are selected will be able to get hired for many other jobs through all the A-Lister’s in attendance.


Applicants do not need to have in-depth runway experience, or any runway experience at all. Selected models will be working with a model trainer and choreographer that will prepare and teach each model to runway walk. So each model will receive in-depth training for their runway career and receive enormous exposure!

If you ever wanted to have the chance to become a top model here is your chance!

Only serious applicants ONLY!! Good luck!


Casting is at The Tiergarten Hotel in Tiergarten-Berlin, Germany, from 13:00-19:00.

Sophia Lenore
Creative Director, African Fashion Day Presents: Urban Fashion’s Night Out
Professional Celebrity Hair & Makeup Artist
Entertainment Journalist, Sophia Lenore T.V.
CEO & Creative Director, Sophia Lenore Productions


E-Book 1:
E-Book 2:

Mar 2013 12
Mercedes Benz Fashion Week Berlin

Mercedes Benz Fashion Week Berlin

Sophia Lenore Productions brings you behind the scenes during Mecedes-Benz Fashion Week Berlin.

Sophia Lenore held the titles of Creative Director, as well as Director of hair, makeup and wardrobe. The African Day Runway show, Hosted by Mercedes-Benz Fashion Week, premiered at the famous 5 star Kempinski Adlon Hotel in Berlin, Germany.

The African Fashion Day runway show took several months to develop and perfect. There were many long, crazy, stressful weeks leading up to the show. However creative director Sophia Lenore, and the rest of the African Fashion Day team managed to present a beautiful and successful runway show. The runway show was very well received by the press, and the Berlin fashion community.

Sophia Lenore was the only Mercedes-Benz team member with cameras following her constantly. This was to document and record the process for putting on a runway show. The cameras were able to catch every important moment of preparation so that you the viewer can see what it take to put on a high profile runway show.

Enjoy the behind the scenes footage of Sophia Lenore at Mercedes-Benz Fashion Week. Please feel free to leave a comment expressing any questions or opinions for Sophia Lenore or about the video.

Nov 2013 16
Celebrity Hair & Makeup Artist Sophia Lenore

Celebrity Hair & Makeup Artist Sophia Lenore

Footage of celebrity hair and makeup artist Sophia Lenore at Mercedes Benz Fashion Week in Berlin.